Make complex product workflows feel obvious.

Principal Product Designer / Experience Architect. I de-risk confusing flows, design-system drift, and AI-powered workflows so teams ship clearer experiences customers adopt.

Complex workflows | Design systems | AI UX | 0→1 + modernization

Explore a few flagship projects below.

Thumbnail: chaotic holiday experience—unicorn wish gone wild

Featured Projects

Santa's Magic Call

Child-safe AI voice experience.

Santa's Magic Call
Designed a magical, voice-only flow with child-safe guardrails and redirects. See more
American Family Insurance

Self-serve sales flows, clarified.

American Family Insurance
Unified fragmented sales flows to reduce confusion and improve self-service. See more
CGI Momentum

Legacy workflows, modernized.

CGI Momentum
Modernized a federal platform with clearer workflows and shared patterns.See more
USPTO

Secure access, simplified.

USPTO
Designed a unified sign-in experience with SSO + MFA and clearer next steps. See more